School of Engineering T-Shirts
The old, original t-shirt design for the Humanitarian Engineering club was vertical and very detailed; it made each letter of the college (TCNJ) into an object that represented a different discipline in the School of Engineering. Every year, Humanitarian Engineering sold these shirts, changing the color of the shirt from year to year.
Since the apparel the club sold was targeted towards School of Engineering students, I did not want my design to stray too far from this concept (having both the college and all engineering disciplines represented). My goal was to make this design more compact, cleaner, sleeker, and easier to read. In order to accomplish this, I created a new, horizontal, vector image with similar objects used in the first design, but more simplified; this design technique was successful due to the current trends of cleaner, sleeker looking design.
Jukebox Logo and Label Design
This project was assigned in my Typography class; instantly after knowing the assignment, I came up with the idea of a soda drink with a 50’s theme. After coming up with the name “Jukebox”, I found a font that fit the style I was going for and designed the rest of the logo. The colors chosen were also meant to fit the time period.
After creating the logo, I found a mesh to make the soda bottle come to life, which resulted in the soda bottle below. I decided to use a bottle instead of a can because it seemed to fit the timeframe better.
Fortifido Rebrand and Print Advertising
This project was created for an advertising class. I was assigned a product that was failing and needed to create a marketing plan to re-launch the brand. I was assigned Fortifido, a brand of fortified, flavored water for dogs. After looking at the original packaging, I determined that the only way for this brand to be successful was to re-brand it as a high-end product for dog show enthusiasts and wealthy, health conscious dog owners.
In order to accomplish this, I redesigned the brand’s logo to make it more elegant. The old logo used a really “wonky” font that had inconsistent x-heights and just did not match the feel of the brand. In order to correct this, I used a serif font in gold with the emblem of a golden retriever, the new mascot, at the end of the brand name.
After this was completed, I decided to put the product in a wider, deeper container, more like a dog bowl than a bottle of soda. I found a Photoshop mesh that fit this idea and then created labels to match. I decided to use purple as it is a “royal” color which only enhances the high-end feel. Overall, the new logo and labels are simple, clean, and elegant.
After this rebrand, I created two print advertisements that matched the look and feel of the rebrand (simple, clean, gets the point across). One ad focuses on the new mascot, “Fido” the golden retriever, and the other ad focuses on the product itself.